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Email Strategy
and Planning
Email plays an important and critical role in the success of your business
How does Email Strategy and Planning work?
Without an unplanned email marketing strategy, your email program faces poor ROI and potential failure. Mailchilly can assist in developing a strong email marketing plan, thanks to our collective years of email marketing expertise. We craft a concise 3 to 6-month email marketing roadmap designed to maximise ROI for your business.
We establish and implement a sturdy email strategy and planning through four straightforward steps.
1. Email Marketing Audit
Our comprehensive email marketing audit is designed to uncover gaps and opportunities in your email marketing program through the following steps:
Campaign & Template Analysis: We assess all templates and campaigns used in the past 12 months, examining design, call-to-actions, coding, and subject lines. We ensure that email designs align with your brand.
Technical Evaluation: We review technical aspects such as deliverability, domain/IP blacklisting, spam complaints, and ESP account status to enhance email delivery.
Data Examination: We benchmark email metrics, analyse the top and lowest performers, find out unsubscribe rates, and study subscriber demographics for valuable insights.
Program Assessment: We evaluate email automation, segmentation, list health (growth and shrinkage), targeting strategies, and overall program effectiveness.
Recommendations: We provide recommendations for coding, design, content, calls-to-action, email frequency, send days, send times, automation, and A/B testing to optimise your email marketing efforts.
2. Planning
We create a complete 3 to 6 month email marketing plan based on your business priorities and objectives. The following components are included in this roadmap:
Technical Optimization: Resolving technical concerns within your email marketing initiatives, including issues related to deliverability, low engagement rates, and spam complaints
Campaign Focus: Identifying the types of email marketing campaigns aligned with five core objectives:
1. Build brand awareness
2. Generate revenue
3. Communicate with customers
4. Increasing Lifetime Value
5. Nurture prospects
Email Automation Strategies: Devising effective email automation strategies tailored to your business needs
Channel Integration Recommendations: Providing guidance on integrating various marketing channels to optimise your email campaigns
Email Server Vendor Assessment: Evaluating email server vendors to ensure they align with your specific requirements and objectives
3. Implementation
MailChilly is your all-in-one email marketing agency, eliminating the need to search elsewhere for implementation. We assemble a top-tier team to execute your email marketing strategy, adhering to industry best practices:
Identifying Key Performance Indicators (KPIs) benchmarked against industry standards
Bringing key stakeholders onboard for effective email marketing program coordination
Establishing strong project management procedures to ensure smooth execution
Providing you with a dedicated account manager for personalised support
Scaling up the email marketing team as required for optimal performance
Implementing tracking and reporting mechanisms to monitor campaign progress
Developing a plan for rigorous email testing and continuous optimization
4. Review, Optimization And Continued Incremental Growth
Your email marketing strategy isn’t a single, hit-or-miss endeavour. To achieve success, your email program demands ongoing monitoring, evaluation, and optimization. This involves:
Analysing indicators such as open rates, click-through rates, and conversion statistics.
Determining the Return on Investment (ROI) of your email marketing endeavours.
Enhancing email marketing effectiveness through methods and tools such as:
1. A/B Testing
2. Send time optimization
3. Refining subject lines, CTAs, and content
4. Leveraging marketing automation
5. Personalization
6. Behaviour-based segmentation
Email Marketing Strategy and Planning
The Mailchilly specialist’s engineers will keep your server up and running by focusing on core management as for 24X7.
What's Included?
We offer the following to meet your email needs:
- Email Marketing Audit
- Email Automation Program Strategies
- Email Marketing Campaign Strategies
- Email Vendor Evaluation
- Data ‘Deep Dive’ and Market Research
- Email Testing and Optimization Plans
- List Growth and Nurturing Strategies
- Channel Integration Recommendations
Our Services
What Makes MailChilly a Perfect Choice For Your Email Strategy and Planning?
We are Email Marketing Enthusiasts
We specialise in email, assuring the desired outcomes with our dedicated expertise in this field.
Data-Driven Marketing Pioneers
We prioritise conversions and revenue, utilising data and years of expertise to elevate your email program.
Responsible Email Marketing
We emphasise precise metrics, tracking, and optimization to achieve your email marketing goals effectively.
Efficiency with Unwavering Excellence
Our streamlined processes and proficient email specialists ensure swift project execution without compromising quality.
Confidentiality Assured
We prioritise project confidentiality and are open to establishing mutual non-disclosure agreements to protect sensitive information.
Testimonials
What Our Client’s Say
I've been renting mail servers from MailChilly since they started and I can say with confidence that they have provided me with awesome service. They have an amazingly responsive support team and they always go the extra mile to solve problems when they occur. They are also very experienced and offer analysis, assistance and guidance to help you get the best possible results from your campaigns. I highly recommend them to anyone looking for reliable and good quality servers and service.
Faq
Most Popular Questions
AEmail strategy and planning help businesses define goals, target audiences, and effective communication to achieve marketing and organizational objectives.
AAn effective email strategy should encompass audience segmentation, personalized content, clear calls-to-action, and robust analytics for continuous improvement.
AA well-defined email strategy enables personalized communication, timely content delivery, and targeted promotions, fostering stronger connections with customers.
AData analytics in email strategy helps analyze campaign performance, understand recipient behavior, and refine future strategies for better results.
AAligning email strategies with overall business goals involves setting measurable objectives, integrating with other marketing channels, and regularly assessing performance.
AImportant considerations include seasonality, holidays, product launches, and customer behavior trends to optimize timing and relevance in email campaigns.
AContinuous monitoring of consumer preferences, feedback analysis, and staying updated on industry trends help adapt email strategies to evolving customer expectations.
ASecurity measures should include encryption, authentication protocols, and employee training to prevent phishing and ensure the confidentiality of sensitive information.
AEmail strategies can contribute to lead generation by delivering targeted content, nurturing leads through the sales funnel, and implementing effective conversion tactics.
APersonalization in email strategy involves tailoring content based on recipient preferences, behaviors, and demographics, enhancing engagement and response rates.